Brand voice in GetMePost — how to make AI sound like you

What is brand voice in GetMePost

Brand voice is a set of stylistic rules AI applies to every post. Not to be confused with the knowledge base — the knowledge base says what to write about, brand voice says how.

Without a configured voice, AI defaults to “neutral professional” tone — generic. Every post starts with “In today’s world…”.

Where to set it

Workspace → Settings → Brand voice. Section with 4 parameters:

1. Tone sliders
2. Reference samples
3. Blocklist
4. Per-platform override

Parameter 1. Tone sliders

Five axes, each 1–5:

• Formal ↔ Casual — official language vs relaxed
• Corporate ↔ Personal — “we, the XYZ team” vs “I, Mike”
• Dry analysis ↔ Storytelling — facts vs stories
• No emoji ↔ With emoji — how many emoji per post
• Short ↔ Long-form — length preference

Example: technical SaaS founder

• Formal: 2 (rather casual)
• Personal: 5 (always “I”)
• Storytelling: 4 (more stories than facts)
• Emoji: 1 (zero)
• Length: 4 (long LinkedIn posts)

Parameter 2. Reference samples

The strongest mechanism. Paste 5–10 of your best posts — AI learns sentence rhythm, signal words, structure.

What works:

• Posts with high engagement (more likes/comments = “this is how I should sound”)
• Mix of short and long (different formats)
• Samples from various platforms (LinkedIn, Twitter), label which

What not to paste:

• Posts written by someone else
• Corporate PR boilerplate
• Content older than 2 years (your style may have changed)

Parameter 3. Blocklist

Words and phrases AI must not use. Comma-separated list.

Classic marketing blocklist:

leverage, synergy, in today's world, in the digital era,
game-changer, revolutionary, amazing, absolutely, literally

Add phrases that already tire you — “thrilled to share”, “I’m excited to announce”, etc.

Parameter 4. Per-platform override

Each platform can have a different tone. Example:

• LinkedIn: personal 5, length 4 (long B2B posts)
• Twitter: casual 4, length 1 (short sentences)
• Instagram: personal 5, emoji 3 (more feeling)

Without override — all platforms use the workspace defaults.

Iteration — the key step

The first version of brand voice is never final. After generating the first 10 posts, return to settings:

• What does AI still write wrong? → add to blocklist
• Missing your characteristic phrases? → drop in more samples
• Posts too long/short? → move the length slider

Iterate weekly through the first month.

What’s next

• First post in GetMePost — if you haven’t started yet.
• Analytics — measuring effectiveness — what to check after publishing.

Question? support@getmepost.com.